4. Pay-per-click Ads (PPC)
At this fourth stage, your online reputation is secure and growing, the Customer Lifetime Value (CLV) of every client has now been maximized for continuing revenue, and your online presence has been listed everywhere a potential customer might look. Profits are up!
Only now is your business ready to utilize high priced, Pay Per Click marketing such as Facebook and Google Ads. PPC should compliment and support, not replace, fundamental marketing practices. What good is it to spend $15-30 per lead on a Facebook or Google Pay per Click campaign if you don’t have the foundation to convert those leads to a sale? How will you even track how effective your ad spend is? With our system, you will know, before the first dollar is invested into ad spend, when your business is ready to take full advantage of your ad spend budget.